Strategy, design, copy, and automation for DTC brands who want email to actually work.
Email is the highest-ROI channel in DTC — and the most neglected. Most brands either over-send and burn their list, or under-build and miss the flows that drive revenue.
Average return for every $1 spent on email
Of DTC revenue typically comes from email & SMS
Of brands have fully built lifecycle flows
We figure out what to send and when. Most brands are either sending too much or missing obvious opportunities.
Words that sound like they came from a person, not a committee. Subject lines, body copy, CTAs that feel natural.
Clean, readable emails that look great on any device. Not trying to win awards — trying to get people to click.
Welcome sequences, abandoned cart, post-purchase flows. Set them up once, let them run, keep them working.
After launch, we watch the numbers and talk about what's working. Then we adjust. Good email is always evolving.
We start by understanding your business, your customers, and what's working (or not) with your current emails. No assumptions.
We write the copy, design the templates, and set up the automations. You review everything before it goes live.
We deploy campaigns and flows in your ESP — Klaviyo, Mailchimp, HubSpot, ActiveCampaign — with rigorous QA before every send.
After launch, we watch the numbers and talk about what's working. Then we adjust. Good email is always evolving.
Most DTC email revenue comes from automated flows — not campaigns. These are the ones we build, test, and optimize for every client.
First impression. Sets the relationship. The single most important sequence you'll ever build.
Catches near-purchases. Highest ROI flow. Every hour of delay costs you revenue.
Re-engages window shoppers before they leave. Most brands skip this. They shouldn't.
Drives reviews, referrals, and reorder rate. The flow that compounds over time.
Reactivates lapsed customers before churn. Cheaper than acquiring new ones.
Times the next purchase perfectly. CPG and consumables gold. Predictable revenue, on autopilot.
Every email we build is designed to feel like it came from a brand — not a template. Here's what that looks like in practice.
Personalized nutrition,
made for you.
Personalized nutrition,
made for you.
$2M annual revenue. Klaviyo set up but barely used. One welcome email. No abandoned cart. No post-purchase. Email = 8% of revenue.
of total revenue from email, within 90 days.
Illustrative engagement based on common DTC patterns. Specific results vary by brand, list size, and category.
A senior in-house email hire costs $85K–$130K + benefits + management overhead — and takes 60–90 days to ramp. We're live in two weeks, with a full team.
| Metric | In-House Hire | Carbon Copy Co |
|---|---|---|
| Time to first send | 60–90 days | 10–14 days |
| Annual cost | $110K+ (loaded) | Project / retainer |
| Team coverage | One person | Strategist + writer + designer + ops |
| Bench when they leave | Restart hiring | Same team, continuous |
Platform-agnostic. No migration required, no learning curve — we come in fluent in whatever you're already using.
We build your core lifecycle program from scratch — strategy, copy, design, and automation. Live in 30 days.
Best for: brands rebuilding their email stack.
Start with FoundationWe operate as your senior email team — running campaigns, optimizing flows, and reporting monthly. Senior coverage, no overhead.
Best for: brands ready to scale email seriously.
Become a PartnerTell us about your brand. We'll come to the first call with observations, not a pitch deck.